Audio Playerhttps://www.hoosieragtoday.com/wp-content/uploads/2020/07/Burger-King-WRAP.mp300:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume.Last week, fast food giant Burger King announced it would be adding low methane beef to its menu. Is this a positive or negative issue for the beef industry? That depends on who you ask.The Burger King announcement was based on research that suggests feeding lemon grass to cattle produces less methane and, thus, is good for the environment. It was met with derision by many in the beef industry as another attack on livestock production.Indiana-based author, speaker, and ag economist Damian Mason says, actually, the move is a positive for beef.“Many consumers are being indoctrinated, especially the Gen Z and millennial crowd into feeling guilty that what they eat is harming the environment. Burger King has given these guilt-ridden consumers a reason to buy a cheeseburger.”Mason told HAT the science behind this is shaky at best but stresses this is not an a science-based issue.“Consumers do not pay attention to science. I have been pointing this out for a long time, consumers don’t do science — they do feelings.”Mason is the author of a book Food Fear that explores how emotions dictate consumer food choices.In an on-line video interview with HAT, Mason asserted that if consumers feel good about the beef they eat, they will eat more of it.“The good news here is that Burger King may actually sell more burgers, and hence more beef, because of this new approach,” he stated.Social media reaction by many in agriculture was negative with some cattlemen threatening to boycott Burger King. Mason said the fast food chain is not attacking agriculture but simply trying to sell more burgers.“More and consumers are making purchases based on the social and environmental responsibility of a company and this is a way for Burger King to tap into that.”Mason points out that most customers at Burger King just want a hamburger and are not going to be too worried about the level of methane in the flatulence of the cattle used to make their burger. But telling a positive story about beef production is overall a good thing.“The story here is Burger King uses cattle that are on a low methane diet and that is good. It is a little bit of rainbows and unicorns and silly science, but consumers buy on feelings and this makes them feel good.”Burger King said they intend to target the promotion in cities with strong consumer concerns about the environment. Previous articlePurdue Team Gets $1 Million to Develop Rapid Sensor Tech for Cattle DiseaseNext articleCommentary: When to Rely on Science and When to Ignore It Gary Truitt Facebook Twitter SHARE Facebook Twitter Low Methane Beef Campaign a Positive for Beef By Gary Truitt – Jul 19, 2020 Home Indiana Agriculture News Low Methane Beef Campaign a Positive for Beef SHARE
New research shows that sharks have only one fear: the orca Tsali Mountain Bike and Equestrian Trail Complex increase from $2 to $5 per rider per day, and $15 to $30 for an annual pass. U.S. Forest Service proposes fee changes in Pisgah and Nantahala National Forests The U.S. Forest Service is proposing to change recreation fees at four areas in the Pisgah and Nantahala National Forests. Current fees have remained the same for over a decade and the goal of the fee change is to establish a consistent fee throughout all of North Carolina’s national forests and to pay to upgrade sites. Proposed fee changes include: Virginia regulators vote to enter the Regional Greenhouse Gas Initiative but face push-back from Republicans The public comment period is open from April 22- May 31, 2019. Comments can be sent via email to [email protected] A citizen board responsible for regulating air pollution in Virginia has voted to enter into an agreement with other states to reduce the carbon dioxide emissions released at the state’s power plants. The Regional Greenhouse Gas Initiative aims to reduce pollution from fossil fuel powered power plants by 30 percent over the next 10 years. State republicans oppose the idea and are attempting to block the move, calling it a tax that will hurt the state’s ability to attract new businesses. Earlier this year, Governor Northam vetoed GOP legislation that would have stopped Virginia from participating in the program without support from two-thirds of the general assembly. Brown Mountain OHV Trail Complex and Wayehutta OHV Trail Complex increase from $5 to $15 per vehicle per day, and $30 to $60 for an annual pass. A new paper published in the journal Nature Scientific Reports has found that when great white sharks encounter orcas they flee immediately and will swim great distances to get away, not returning to the same area until the following year. Orcas swim as fast as great white sharks—35 miles an hour—and hunt in groups. They have occasionally been observed eating great white sharks. Researchers tracked 165 sharks near the Farallon Islands off San Francisco. In the best-documented case, orcas from two separate pods arrived in an area where 17 great white sharks were hunting. When the orcas arrived the sharks took off, swimming as far as fifty miles away. Scientists say that while they don’t know for sure why the sharks bolted it could be because they feared for their lives, or because they were being bullied by the orcas. Swan Cabin increase from $25 to $50 per night
New boss Javi Gracia, who was appointed at the end of July, is said by Marcato have been told that any of his players could be sold.The former Watford coach is reportedly keen to resist selling potential captain Jose Gaya, although Barcelona have been linked with the centre-back.Valencia are feeling the effects of lost revenue after playing out the season behind closed doors as Covid-19 gripped Spain.They will miss out on the riches of Champions League football for the first time in three years next season after finishing ninth in La Liga courtesy of an underwhelming campaign.Fans protested against billionaire owner Peter Lim over a perceived lack of investment before former manager Albert Celades was sacked on June 30.Celades suffered a run of only two wins in 15 matches earlier this year, crashing out of this season’s Champions League at the round of 16 stage with an 8-4 aggregate defeat by Atalanta.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Valencia have alerted Premier Leagueclubs by putting all of their players up for sale in a bid to balance the books, according to reports.Winger Ferran Torres became the most high-profile player to leave the club when the 20-year-old moved to Manchester City for £37million last week, and other stars are now expected to follow suit.The Liga side have confirmed that former Arsenalmidfielder Francis Coquelin has moved to Villarreal in a deal that is expected to also see their rivals snap up Spaininternational Dani Parejo for a combined total of under £11.5million.
Submit Spain’s Ministry of the Presidency has given the go-ahead for the formation of a new national commission which is due to tackle betting-related fraud as well as the prevention of sports corruption.The commission is due to consist of representatives from the Dirección General de Ordenación del Juego (DGOJ), the National Police, the Civil Guard, the Higher Sports Council as well as those affiliated with both sports competitions and the betting industry.Members will work towards forming a new strategy that will “develop action plans [and] recommendations or diagnoses to detect, prevent and combat illegal actions in the field of sports competitions and fraud in betting.”The body will be chaired on a rotating basis by the head of the DGOJ and the Directorate General of Sports (DGS), who will alternate each year in the presidency.“Corruption linked to the manipulation of sports competitions and betting-related fraud are two of the greatest threats to sport and horse racing, as it undermines each sport’s core values and ruins the experience for fans and spectators,” the Ministry said.“For this reason… the Government has considered it necessary to establish at the national level a formalised channel of dialogue and cooperation between public authorities, sports organizations, organizers of competitions sports and representatives of the gaming sector.”Alongside the DGOJ the commission will develop a new early-stage warning system, which will form the basis of a new point of communication to prevent match-fixing and fraud.The formation of the body follows on from recent crackdowns pertaining to corruption in the sporting world. Back in May, a number of Spanish first and second tier footballers were arrested following allegations of match fixing and involvement in a criminal organisation.Meanwhile a judge investigating match fixing in Spain stated that Valencia’s two goal win over Valladolid, which landed the club a spot in the Champions League next season, was fixed by a criminal gang and up to seven Valladolid players back in June. Action Plan 2018-2020 sees Spain reclassify gambling-harm as a drug addiction September 21, 2018 Related Articles StumbleUpon 7 football players implicated in Spanish match fixing investigation June 5, 2019 Share Share Yggdrasil expansions continue into Spain February 9, 2018