Nevadans gather in Elko for tips on tourism marketing

first_imgNevada’s rural tourism professionals will gather in Elko for the annual Rural Roundup conference, as announced by Lieutenant Governor and Nevada Commission on Tourism (NCOT) Chairman, Mark Hutchison recently.Hutchison said, “Rural Roundup is essential to the growth and advancement of Nevada’s continually expanding tourism markets. Through this event, we can provide our rural communities with the most recent marketing and communications trends and insights and showcase tactics to better drive visitation through unique offerings that appeal to domestic and international markets.”Getting the most out of marketing dollars, distinguishing communities through a comprehensive gateway plan and driving business through new cooperative marketing and sales programs at TravelNevada are among the topics to be addressed in this year’s general sessions. Other sessions cover exploring outdoor adventure tourism in rural Nevada, maximising the ever-changing social media environment and securing editorial coverage via earned media.Claudia Vecchio, Director of the Nevada Department of Tourism and Cultural Affairs, said, “Year over year the tourism industry in Nevada’s rural communities continues to grow in new and exciting ways. Rural Roundup provides a place for statewide partners to come together and gain insights essential for promoting the rural communities of Nevada as authentic and compelling travel destinations.”last_img read more