HP excels at life in the fast lane

first_imgWith Hewlett-Packard’s newest inkjet printer, a product hatched partly in Vancouver, many numbers stagger.Some examples: The newly released Officejet Pro X printer contains 42,240 nozzles, each placing ink drops one-third the size of a human hair on a piece of paper. The ink drops onto the page at a speed of up to 30 miles per hour. Hewlett-Packard boasts that the printer can produce documents at half the cost per page of comparable laser printers, while using just half as much energy.But HP is banking on one number, and it’s one that employees of HP’s Printing and Personal Systems Group in Vancouver are especially proud of: this machine can produce up to 70 printed pages per minute. In fact, the new Officejet model is listed in Guinness World Records as the world’s fastest inkjet or laser printer in its price range. That claim is based on a test of comparable printers undertaken April 6 in Vancouver. (The record is based on the printer’s fastest setting; a higher-quality setting prints 42 pages per minute).The new Officejet Pro X printers are getting rave reviews, even from inkjet skeptics. “Blazing fast,” declared one technology geek blog. “The baddest business inkjet printer of all,” claimed another. Among mainstream computer publications, Computer Shopper joined the praise chorus by calling the Officejet Pro X “a slam-dunk winner for small businesses and workgroups.”In the glow of such commentary, it’s not surprising that local HP engineers and other design team members take special pride in what they’ve helped create. Indeed, they believe the new line of printers — which contain hundreds of patented components — breaks through so many technological barriers that they have the potential to reinvigorate and expand the stagnant inkjet printer market.“This is one of those moments when you introduce a set of innovations that you see the significance of what you’ve done and possibilities of where you can go in the future,” said Stephen Nigro, HP’s senior vice president of Inkjet Printing Solutions, who is based in Vancouver. “It changes the view of where inkjet printing will go. We’re changing our market projections about the growth of inkjet.”last_img read more