Audio Playerhttps://www.hoosieragtoday.com/wp-content/uploads/2020/07/Burger-King-WRAP.mp300:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume.Last week, fast food giant Burger King announced it would be adding low methane beef to its menu. Is this a positive or negative issue for the beef industry? That depends on who you ask.The Burger King announcement was based on research that suggests feeding lemon grass to cattle produces less methane and, thus, is good for the environment. It was met with derision by many in the beef industry as another attack on livestock production.Indiana-based author, speaker, and ag economist Damian Mason says, actually, the move is a positive for beef.“Many consumers are being indoctrinated, especially the Gen Z and millennial crowd into feeling guilty that what they eat is harming the environment. Burger King has given these guilt-ridden consumers a reason to buy a cheeseburger.”Mason told HAT the science behind this is shaky at best but stresses this is not an a science-based issue.“Consumers do not pay attention to science. I have been pointing this out for a long time, consumers don’t do science — they do feelings.”Mason is the author of a book Food Fear that explores how emotions dictate consumer food choices.In an on-line video interview with HAT, Mason asserted that if consumers feel good about the beef they eat, they will eat more of it.“The good news here is that Burger King may actually sell more burgers, and hence more beef, because of this new approach,” he stated.Social media reaction by many in agriculture was negative with some cattlemen threatening to boycott Burger King. Mason said the fast food chain is not attacking agriculture but simply trying to sell more burgers.“More and consumers are making purchases based on the social and environmental responsibility of a company and this is a way for Burger King to tap into that.”Mason points out that most customers at Burger King just want a hamburger and are not going to be too worried about the level of methane in the flatulence of the cattle used to make their burger. But telling a positive story about beef production is overall a good thing.“The story here is Burger King uses cattle that are on a low methane diet and that is good. It is a little bit of rainbows and unicorns and silly science, but consumers buy on feelings and this makes them feel good.”Burger King said they intend to target the promotion in cities with strong consumer concerns about the environment. Previous articlePurdue Team Gets $1 Million to Develop Rapid Sensor Tech for Cattle DiseaseNext articleCommentary: When to Rely on Science and When to Ignore It Gary Truitt Facebook Twitter SHARE Facebook Twitter Low Methane Beef Campaign a Positive for Beef By Gary Truitt – Jul 19, 2020 Home Indiana Agriculture News Low Methane Beef Campaign a Positive for Beef SHARE
British supplier to the oil and gas industry Hunting has completed the acquisition of Aberdeen-based oil and gas production optimization specialist Enpro Subsea.Hunting said on Friday that Enpro was acquired for a total consideration of $33 million payable on completion, plus a potential maximum earn-out of $3 million based on EBITDA performance in 2020.The consideration payable is on a cash-free-debt-free basis and payable in cash and has been funded from Hunting’s existing cash resources.Hunting added that Enpro was being acquired from members of the Enpro management team and Energy Ventures Private Equity.Enpro’s products focus on delivering production enhancing technologies and include flow access modules, flow intervention services, and decommissioning.The flow access module technology supports the use of standard subsea SPS hardware leading to shorter development timescales and quicker production of hydrocarbons.Enpro’s head office is in Aberdeen, UK, with subsidiaries in Ghana, Norway, and the U.S. The business currently has a headcount of 40 personnel and it is anticipated that the senior management team will continue with Hunting. The company will continue to trade under the “Enpro Subsea” brand.Based on UK GAAP, in the year ended December 31, 2019, Enpro generated revenue of $14.1 million and EBITDA of $3.4 million. At the end of last year, Enpro had net assets of approximately $9.4 million, gross assets of $14.5 million and an order book of approximately $11 million.Jim Johnson, chief executive of Hunting, said: “The acquisition of Enpro further strengthens Hunting’s subsea offering and adds a high technology product group to our portfolio.“The offshore market continues to strengthen and we look forward to providing a wider technology offering to our customers who continue to seek lower-cost, enhanced production and more efficient solutions to the production of oil and gas.”Ian Donald, CEO of Enpro, added: “Enpro’s technology offering has been utilized by major operators in key offshore development basins across the world.“In joining the Hunting group we look forward to utilizing its global operating platform to develop new customers and sales and to capitalize on this growing market segment.”This is the second company acquisition by Hunting in the past six months. Namely, Hunting completed the acquisition of the business and assets of RTI Energy Systems for in August 2019.Spotted a typo? Have something more to add to the story? Maybe a nice photo? Contact our editorial team via email. Also, if you’re interested in showcasing your company, product, or technology on Offshore Energy Today, please contact us via our advertising form where you can also see our media kit.